Mobile marketing is one trend with staying power. The start of a new year is a smart time to reevaluate your marketing strategy, looking back on what proved successful, but also forward to what new trends look promising. Some marketing trends play themselves out in a matter of months, while…

When it’s time for the pitch, preparation beats PowerPoint every time. A sales pitch is an intricate dance. You want to demonstrate your value with convincing proof, but without boring your prospects to death. The clock is ticking, yet rushing will muddle your presentation and lose you the business in…

Advertising is everywhere – maybe some places it shouldn’t be. Imagine you’re walking down the street, and a young girl in a short skirt is coming toward you. Nothing unusual about that, until you notice an advertisement pasted on her leg, just under her hemline. What’s the ad for? Does…

Achieving the top position in Google’s organic search rankings is even more important than you may realize. The top position generates 33% of all search traffic, the number 2 position gets 18% of search traffic and if you’re ranking at the bottom of the page the search traffic drops to a measly 2%.

The Spirit of July 4th This July 4th as we enjoy our “beer, picnics and baseball games,” let’s not lose sight of the fact that many of the fifty-six signers of the Declaration of Independence risked and sacrificed much in support of the cause of independence. Five signers were captured…

Here are 12 Characteristics of Great Print Advertising. Be aware of size, frequency and color used in any campaign.

Is return on investment the only way to measure marketing effectiveness? In marketing, we always stress return on investment, or ROI. But I recently read an article in Forbes that argues traditional ROI is no longer sufficient for evaluating your marketing efforts. To get a more accurate view, you have…

With a responsive website, visitors are able to see the same website on their desktop computer, tablet or smartphone. Your website detects the device being used and adjusts the layout and resolution to provide an optimal experience.

Custom website development is usually too complicated and costly in the long run. When thinking about redoing your current website -pay special attention beyond the website design and content and consider what language code or platform the website will be built on. Consider the popular Content Management Systems platforms available – they offer a professional solution at a fraction of the cost for a custom programmed website.

In 1984, the big talk in advertising was all about Apple’s “Big Brother” Super Bowl commercial, which broke many of the time-tested rules regarding advertising. It was long – one full minute; it only aired once – during the Super Bowl, and yet this ad is still talked about today as a masterpiece of advertising.