Today people jump online for even the smallest purchase decisions, so internet marketing should be a regular part of your marketing activities. It’s probably the most versatile medium out there, allowing businesses to provide information, build brands, capture leads, offer promotions and close sales.

This series breaks down different marketing tactics to help you determine which ones will best support your marketing strategy. This post features public relations.

Different marketing tools come with different strengths and weaknesses. Here we present some of the pros and cons of advertising and the role it should play in your marketing.

9.5 billion emails were analyzed to look at how people read email and what’s working in email marketing today. The results provide some surprising insights, as well as some actionable takeaways.

Your marketing is only as strong as your business’s reputation. It doesn’t matter much what a company says about itself if its customers’ opinions don’t jibe. But when customers have good things to say, that alone will sell to other customers. You could argue that reputation is the main reason people buy — or don’t buy — anything.

Social media is just that – social. It’s great for keeping up with friends and family, like sharing photos and reviews of the latest hit movie or new restaurant. But as an effective business marketing tool that will generate sales, social media leaves a lot to be desired.

Is Your Marketing Integrated? It is recognizable as coming from your biz? Does it communicate your your brand across different media? Achieve the same goals, and work together?

The death of TV advertising has been greatly exaggerated, and the demise of commercials is way overblown. These commercials are the best of the best for 2010: making consumers stop, look, and listen. Then eventually buy.

Developing an long-term marketing strategy will add stability to your marketing efforts and will dramatically cut down on costly and ineffective marketing emergencies.

More suggestions on ways to increase your email subscriber lists. #1 on our list, provide practical, useful, original content. You will never collect email addresses just because you provide a newsletter “free of charge.”