The year is wrapping up fast, and next year’s marketing trends are quickly taking shape. For many of us – having cell phones permanently glued to our ears – it’s no surprise the most important trends will incorporate mobile devices.

There’s simple steps to grow an in-house subscriber list to your company newsletter. Follow these easy techniques to grow your own list and saving time and money!

Choosing the name for your company, key product, or service, may in fact be the most important marketing decision you make. Here are three simple tips to consider when naming your business.

It’s easy to get started with social media for your small business when you follow these easy steps. Listen, learn, and don’t wait for permission to get going with social media. The rewards will convince your colleagues!

Why you should never pay a SEO firm to submit your company website to hundreds of search engines and directories, despite promises of higher rankings and more visitors. This is a waste of your time and money!

When everyone claims they “do marketing,” how do you successfully choose a true marketing professional with the knowledge and tools to get the job done?

You’re the proud business owner of multiple domain names: URLs ending with .com, .net, .biz, .co, and .info, complete with hosting! Now what do you do to fill all these sister sites with content? Cut & paste? Not if you’re smart!

An effective marketing plan supports a company’s overall goals and objectives. Here are the must-haves to include when developing a strategic marketing plan for your business.

It is innovation that is the driver of wealth – entrepreneurial “alertness,” the ceaseless search for the new, the better, the cheaper. McCloskey spells it out in her book, Bourgeois Dignity.

Businesses work very hard to get positive public relations. Some pay a lot of money to ensure success. But after you have the PR, what do you do with it? What’s the next step? How do you leverage it and get your money’s worth?