When you provide valuable content, readers will recognize this and return to your site as the authoritative source for their needs. Providing consistent, valuable content will establish you as a leader in your industry, and provide a reliable source when customers are ready to purchase.

It’s tempting to wait to implement SEO for your website, but don’t. Here’s why search engine optimization should be priority #1 when designing or revamping a website.

The vast number of emails I get from SEO companies promising to get my website on page 1 of Google is quite amazing. These firms must not be doing their homework because my website is already on page 1. Tips to beware of unscrupulous SEO practices.

Before you jump into the social media frenzy, do your research and discover where your time and resources are best spent. A little research on the front end will save you a lot on the back end.

What branding lessons can be learned from the biggest natural disaster in history? As a horrified public watches images of ruined coastal areas and destroyed businesses, the petroleum company that once touted itself as a progressive force in environmentalism is now trying to save the tattered remnants of its corporate reputation. You can learn from their mistakes.

“Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.” Avinash Kaushik
This quote sparked a huge discussion recently on Linked In on the relevance of social media in a B2B world.

The days of paying a huge monthly cable bill for a pre-packaged bundle of shows you don’t watch may soon be over, and just about everybody realizes it except for the cable companies.

Some marketing professionals are saying the traditional role of Public Relations has lost some of luster, overtaken with a more contemporary form of PR, namely social media . . . but not in my opinion.

The elevator pitch is just as important today than ever before. Many people use networking events to drum up business. It’s important to give a clear confident, qualified elevator pitch at these times . . .

It costs how much?? If a client needs advertising, direct marketing, a website, in addition to PR work, they have to be ready to spend some money. It’s a fact: you need to spend money to make money.