As 2018 commences, there are a number of new marketing trends poised to make a significant impact on go-to-market strategy. Here are some of the most important trends to look for in the coming year. Interactive content Consumers are constantly looking to make deeper connections with the brands they love. Allowing your…

For most businesses, marketing their products or services is the lifeblood of their business so you would think that choosing the right marketing firm would be of utmost importance – and yet many business owners do not appreciate the importance of selecting the right agency or recognize the value effective…

Businesses of all types are successfully using Facebook to market their companies. In September 2016, there were 60 million business pages on Facebook, one-third more than a year prior. Depending on your demographic, Facebook can be a powerful marketing tool. Age 25 to 34, at 22% of users, is the…

Why would you want to read negative reviews of your product or business? New marketing research from Northwestern University’s Spiegel Research Center and Power Reviews found that a few bad reviews actually help boost sales. While this may seem illogical, the reasoning behind it actually makes sense. Seeing a mix…

With warmer temperatures and longer daylight hours on the way, spring is a time to refresh and renew. This applies equally to home projects, wardrobe changes and re-assessing your small business marketing. It’s easy to just let things lie or “hibernate” during the winter months with a functional website and…