Recently, I had an opportunity to be interviewed by Jim Kukral, one of the top business web experts around.

Some of the questions we covered are:

• What value does your brand bring to your business?
• Does your brand need a tagline?
• Understand the way your brand impacts your customers.
• We discuss just what the definition of a brand is, and its components.
• And, much more…

Click here to listen to “Branding Tips & Secrets To Improve Your Business”.

I had a great “fireside chat” with Tony Parinello the other day. Tony is the author of the best-selling book: “Selling To Vito”

This book is a must read for anyone involved in sales directed towards the CEO, CFO or senior VP management at large firms. Tony’s entire business focus is helping salespeople “sell to VITO.”

Listen in to my interview with Tony to hear about what branding has meant to him – especially in building the very recognizable VITO brand – and hear what you can learn from a master.

Branding starts at the top and lives at the bottom.

What does that mean?

It means that a CEO or senior management might develop and launch a new “brand promise” initiative (the main thing that the company stands for), but it’s the salespeople and customer service people, the employees on the the front line of the organization, who are the ones that ultimately will deliver on that promise.

One of the keys to ensuring a successful launch of a new brand initiative is to make sure that the people who are on front lines of your customer interaction are involved early on with the process. Their input will ensure that you are not making a promise to your customers that you can’t deliver consistently. And, it being part of the process will give your salespeople and customer service people a sense of ownership with the brand promise and will more likely deliver your company’s promise with “on-brand behavior.”