What happens when you type a search term into Google? Normally you’ll get a page full of results. Some of these will be matching pages from across the Internet. Some of these will be matching content from news sources or image links. More than likely, you will see ads that…

Many have heard the marketing term U.S.P. or Unique Selling Proposition, but I would wager most don’t have a clue to its inherent value when marketing your business. What it is, and why your business needs it.

“Safe advertising is the riskiest advertising you can do.” – Bill Bernbach, Co-founder, BBD Advertising Agency Creativity is what sells, and being creative means taking risks. In my book, Branding Insights for Small Business, I point out that creativity is marketing’s most underutilized tool. An ad, brochure or website is…

Advertising is everywhere – maybe some places it shouldn’t be. Imagine you’re walking down the street, and a young girl in a short skirt is coming toward you. Nothing unusual about that, until you notice an advertisement pasted on her leg, just under her hemline. What’s the ad for? Does…

Here are 12 Characteristics of Great Print Advertising. Be aware of size, frequency and color used in any campaign.

In 1984, the big talk in advertising was all about Apple’s “Big Brother” Super Bowl commercial, which broke many of the time-tested rules regarding advertising. It was long – one full minute; it only aired once – during the Super Bowl, and yet this ad is still talked about today as a masterpiece of advertising.

Different marketing tools come with different strengths and weaknesses. Here we present some of the pros and cons of advertising and the role it should play in your marketing.

The death of TV advertising has been greatly exaggerated, and the demise of commercials is way overblown. These commercials are the best of the best for 2010: making consumers stop, look, and listen. Then eventually buy.

When everyone claims they “do marketing,” how do you successfully choose a true marketing professional with the knowledge and tools to get the job done?

Some marketing professionals are saying the traditional role of Public Relations has lost some of luster, overtaken with a more contemporary form of PR, namely social media . . . but not in my opinion.