Many have heard the marketing term U.S.P. or Unique Selling Proposition, but I would wager most don’t have a clue to its inherent value when marketing your business. What it is, and why your business needs it.

Where are marketers’ biggest opportunities this year? Big Data, personalization and precision targeting are trends to watch in 2015. It’s interesting to think just how far marketing has come since I began in the business more than 30 years ago. If I had tried to describe 2015 then, I don’t think…

Think about what you should say, before you decide where to say it. It’s the foundation of an effective marketing strategy. In my more than 30 years helping businesses build better marketing strategies, the thing they want to discuss most is marketing tactics: How can we get in front of…

Thinking of renaming your business? Use these three simple rules to create a name that rocks!

Some argue that brand loyalty is an outdated concept. In a recent article in The New Yorker, writer James Surowiecki makes a bold assertion: There’s no such thing as brand loyalty anymore. The internet killed it, and brands are a thing of the past. Brands, his argument goes, came about…

Mobile marketing is one trend with staying power. The start of a new year is a smart time to reevaluate your marketing strategy, looking back on what proved successful, but also forward to what new trends look promising. Some marketing trends play themselves out in a matter of months, while…

Advertising is everywhere – maybe some places it shouldn’t be. Imagine you’re walking down the street, and a young girl in a short skirt is coming toward you. Nothing unusual about that, until you notice an advertisement pasted on her leg, just under her hemline. What’s the ad for? Does…

In 1984, the big talk in advertising was all about Apple’s “Big Brother” Super Bowl commercial, which broke many of the time-tested rules regarding advertising. It was long – one full minute; it only aired once – during the Super Bowl, and yet this ad is still talked about today as a masterpiece of advertising.

Choosing the name for your company, key product, or service, may in fact be the most important marketing decision you make. Here are three simple tips to consider when naming your business.

It’s easy to get started with social media for your small business when you follow these easy steps. Listen, learn, and don’t wait for permission to get going with social media. The rewards will convince your colleagues!