Thinking of renaming your business? Use these three simple rules to create a name that rocks!

Choosing the name for your company, key product, or service, may in fact be the most important marketing decision you make. Here are three simple tips to consider when naming your business.

You’re the proud business owner of multiple domain names: URLs ending with .com, .net, .biz, .co, and .info, complete with hosting! Now what do you do to fill all these sister sites with content? Cut & paste? Not if you’re smart!

The days of paying a huge monthly cable bill for a pre-packaged bundle of shows you don’t watch may soon be over, and just about everybody realizes it except for the cable companies.

Never underestimate the practical business card when developing your marketing strategy. This is an essential part of your brand and should never be overlooked.

To talk or not to talk? That is the question, but with nothing but dodging from Florida, the blogosphere is more than happy to answer. While Tiger maintains his silence, or his roundabout explanation that fuels guilt and scandal yet explains nothing, has this mega-superceleb squeaky clean sure thing fallen…

Fighting public opinion can be tough, as McDonalds found out a few years back. Environmentalist groups had been pressuring McDonalds to change from using Styrofoam packaging to paper.

Recently, I read an article that appeared in the New Yorker Magazine. It discussed how two well-known cereal companies, Kellogg’s and Post, dealt with the economic depression in the late 1920s. At the time, ready-to-eat cereals were relatively new and Americans didn’t view them as a real alternative to oatmeal…

My rules about company names are simple and very straight-forward…