Why you should never pay a SEO firm to submit your company website to hundreds of search engines and directories, despite promises of higher rankings and more visitors. This is a waste of your time and money!

You’re the proud business owner of multiple domain names: URLs ending with .com, .net, .biz, .co, and .info, complete with hosting! Now what do you do to fill all these sister sites with content? Cut & paste? Not if you’re smart!

It is innovation that is the driver of wealth – entrepreneurial “alertness,” the ceaseless search for the new, the better, the cheaper. McCloskey spells it out in her book, Bourgeois Dignity.

The vast number of emails I get from SEO companies promising to get my website on page 1 of Google is quite amazing. These firms must not be doing their homework because my website is already on page 1. Tips to beware of unscrupulous SEO practices.

What branding lessons can be learned from the biggest natural disaster in history? As a horrified public watches images of ruined coastal areas and destroyed businesses, the petroleum company that once touted itself as a progressive force in environmentalism is now trying to save the tattered remnants of its corporate reputation. You can learn from their mistakes.

The days of paying a huge monthly cable bill for a pre-packaged bundle of shows you don’t watch may soon be over, and just about everybody realizes it except for the cable companies.

Some marketing professionals are saying the traditional role of Public Relations has lost some of luster, overtaken with a more contemporary form of PR, namely social media . . . but not in my opinion.

Never underestimate the practical business card when developing your marketing strategy. This is an essential part of your brand and should never be overlooked.

The end of 2009 brought the end of the commuter New York Water Taxi that ferried commuters down the Hudson from Yonkers City Pier to Manhattan, docking at the World Financial Center and Wall Street, and last summer, mid-town too. It was a good thing nobody knew about.

It doesn’t really matter what a company says about itself; it’s what the customers say about the company. And when customers have good things to say, that alone will sell to other customers.