JetBlue, long considered the social media maven with nearly 1.5 million followers on Twitter…but what’s this? A measly 60k on Facebook??? This can’t be! So what’s the popular airline kid to do when they have no friends? Easy! Give the fans something for free! Bribe them! Free sweepstakes just for being a friend on FaceBook!

To talk or not to talk? That is the question, but with nothing but dodging from Florida, the blogosphere is more than happy to answer. While Tiger maintains his silence, or his roundabout explanation that fuels guilt and scandal yet explains nothing, has this mega-superceleb squeaky clean sure thing fallen…

Setting up a website is mandatory to market your wares, whether a dog walker or aerospace engineer. You need to be seen by potential clients, employers and employees. With a website, you’re telling the world you exist.

Fighting public opinion can be tough, as McDonalds found out a few years back. Environmentalist groups had been pressuring McDonalds to change from using Styrofoam packaging to paper.

Looks like the “Friendly Skies of United” are a little less friendly for musicians. Country singer Dave Carroll created this video regarding his less than “friendly” experience flying United Airlines

PR is great, because it gives the consumer a sense of third party endorsement. It’s almost like the media outlet is saying, “This company is good because we have analyzed it. This is a good company. Their core values are great. I like them.”

Recently, I read an article that appeared in the New Yorker Magazine. It discussed how two well-known cereal companies, Kellogg’s and Post, dealt with the economic depression in the late 1920s. At the time, ready-to-eat cereals were relatively new and Americans didn’t view them as a real alternative to oatmeal…

Recently, I had an opportunity to be interviewed by Jim Kukral, one of the top business web experts around. Visit my blog post to hear the interview.

I had a great “fireside chat” with Tony Parinello the other day.

Branding starts at the top and lives at the bottom.