Category: Positioning
Business Cards Will Never Be Obsolete
Never underestimate the practical business card when developing your marketing strategy. This is an essential part of your brand and should never be overlooked.
Continue reading →Bad Marketing Sinks New York Water Taxi
The end of 2009 brought the end of the commuter New York Water Taxi that ferried commuters down the Hudson from Yonkers City Pier to Manhattan, docking at the World Financial Center and Wall Street, and last summer, mid-town too. It was a good thing nobody knew about.
Continue reading →Testimonials: The Gift that Keeps on Giving
It doesn’t really matter what a company says about itself; it’s what the customers say about the company. And when customers have good things to say, that alone will sell to other customers.
Continue reading →Hey JetBlue: Let’s Be Friends!
JetBlue, long considered the social media maven with nearly 1.5 million followers on Twitter…but what’s this? A measly 60k on Facebook??? This can’t be! So what’s the popular airline kid to do when they have no friends? Easy! Give the fans something for free! Bribe them! Free sweepstakes just for being a friend on FaceBook!
Continue reading →Is There a Tiger in Your Tank?
To talk or not to talk? That is the question, but with nothing but dodging from Florida, the blogosphere is more than happy to answer. While Tiger maintains his silence, or his roundabout explanation that fuels guilt and scandal yet explains nothing, has this mega-superceleb squeaky clean sure thing fallen…
Continue reading →Websites: A Fact of Business Life
Setting up a website is mandatory to market your wares, whether a dog walker or aerospace engineer. You need to be seen by potential clients, employers and employees. With a website, you’re telling the world you exist.
Continue reading →When YOU are the Brand
There’s a guy named Scott Ginsberg and I don’t know if you’ve ever seen him, but he has his website called nametagHelloMyNameIsScott.com and for the past 2,900+ days, he’s worn a nametag. Which means, he’s been wearing a nametag everyday for the past 8 years. Scott wears his nametag every single day no matter where he is going. If he’s doing laundry, he’s wearing the nametag that says, “Hello, my name is Scott”.
Continue reading →Whatever Happened to the Hamburglar?
Whatever happened to Ronald McDonald? Where is he? And, the Hamburgler? Where is he? Did you notice when they left?
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