As 2018 commences, there are a number of new marketing trends poised to make a significant impact on go-to-market strategy. Here are some of the most important trends to look for in the coming year. Interactive content Consumers are constantly looking to make deeper connections with the brands they love. Allowing your…

Businesses of all types are successfully using Facebook to market their companies. In September 2016, there were 60 million business pages on Facebook, one-third more than a year prior. Depending on your demographic, Facebook can be a powerful marketing tool. Age 25 to 34, at 22% of users, is the…

Is this the year you are ready to jump on board with video marketing for your business? The answer should be a resounding “yes” for many reasons. Maybe you have been hesitant because of high production costs, or you are not sure which platforms to use, or how to produce…

With warmer temperatures and longer daylight hours on the way, spring is a time to refresh and renew. This applies equally to home projects, wardrobe changes and re-assessing your small business marketing. It’s easy to just let things lie or “hibernate” during the winter months with a functional website and…

What happens when you type a search term into Google? Normally you’ll get a page full of results. Some of these will be matching pages from across the Internet. Some of these will be matching content from news sources or image links. More than likely, you will see ads that…

Where the top marketing opportunities for 2016? Mobile, Location Marketing, Social Media Search are just some of the important marketing trends for 2016

Soon businesses without a mobile-optimized website will start feeling the squeeze on Google. Google wants what its users want: sites that are mobile-ready. The search giant announced that as of April 21, 2015 the mobile-friendliness of your website is now a significant ranking factor. This should come as no surprise…

Where are marketers’ biggest opportunities this year? Big Data, personalization and precision targeting are trends to watch in 2015. It’s interesting to think just how far marketing has come since I began in the business more than 30 years ago. If I had tried to describe 2015 then, I don’t think…

Will Panda 4.1 affect your organic search rankings? The Panda update can work in your favor, if you know what it’s looking for. A few years ago, Google released an update it called Panda, which aimed to weed out low-quality content in its organic search results. While the intended target…

How does Google’s latest search algorithms affect  your SEO strategies? Each year, search engine giants Google and Bing roll out new algorithms (they control the answers we get to our search queries) that impact the way businesses approach search engine optimization (SEO). Sometimes the changes represent a major sea change in SEO thinking….