Google’s new AdWords extensions change the way your PPC campaigns are ranked. In the last year, Pay-Per-Click advertising (PPC) has become even more integral to a business’s search engine marketing (SEM) strategy. One reason is that organic search results on Google are getting pushed farther and farther down the page,…

Mobile marketing is one trend with staying power. The start of a new year is a smart time to reevaluate your marketing strategy, looking back on what proved successful, but also forward to what new trends look promising. Some marketing trends play themselves out in a matter of months, while…

Achieving the top position in Google’s organic search rankings is even more important than you may realize. The top position generates 33% of all search traffic, the number 2 position gets 18% of search traffic and if you’re ranking at the bottom of the page the search traffic drops to a measly 2%.

With a responsive website, visitors are able to see the same website on their desktop computer, tablet or smartphone. Your website detects the device being used and adjusts the layout and resolution to provide an optimal experience.

Custom website development is usually too complicated and costly in the long run. When thinking about redoing your current website -pay special attention beyond the website design and content and consider what language code or platform the website will be built on. Consider the popular Content Management Systems platforms available – they offer a professional solution at a fraction of the cost for a custom programmed website.

Today people jump online for even the smallest purchase decisions, so internet marketing should be a regular part of your marketing activities. It’s probably the most versatile medium out there, allowing businesses to provide information, build brands, capture leads, offer promotions and close sales.

There’s simple steps to grow an in-house subscriber list to your company newsletter. Follow these easy techniques to grow your own list and saving time and money!

Why you should never pay a SEO firm to submit your company website to hundreds of search engines and directories, despite promises of higher rankings and more visitors. This is a waste of your time and money!

You’re the proud business owner of multiple domain names: URLs ending with .com, .net, .biz, .co, and .info, complete with hosting! Now what do you do to fill all these sister sites with content? Cut & paste? Not if you’re smart!

When you provide valuable content, readers will recognize this and return to your site as the authoritative source for their needs. Providing consistent, valuable content will establish you as a leader in your industry, and provide a reliable source when customers are ready to purchase.