With warmer temperatures and longer daylight hours on the way, spring is a time to refresh and renew. This applies equally to home projects, wardrobe changes and re-assessing your small business marketing. It’s easy to just let things lie or “hibernate” during the winter months with a functional website and…

What happens when you type a search term into Google? Normally you’ll get a page full of results. Some of these will be matching pages from across the Internet. Some of these will be matching content from news sources or image links. More than likely, you will see ads that…

Soon businesses without a mobile-optimized website will start feeling the squeeze on Google. Google wants what its users want: sites that are mobile-ready. The search giant announced that as of April 21, 2015 the mobile-friendliness of your website is now a significant ranking factor. This should come as no surprise…

Where are marketers’ biggest opportunities this year? Big Data, personalization and precision targeting are trends to watch in 2015. It’s interesting to think just how far marketing has come since I began in the business more than 30 years ago. If I had tried to describe 2015 then, I don’t think…

Will Panda 4.1 affect your organic search rankings? The Panda update can work in your favor, if you know what it’s looking for. A few years ago, Google released an update it called Panda, which aimed to weed out low-quality content in its organic search results. While the intended target…

How does Google’s latest search algorithms affect  your SEO strategies? Each year, search engine giants Google and Bing roll out new algorithms (they control the answers we get to our search queries) that impact the way businesses approach search engine optimization (SEO). Sometimes the changes represent a major sea change in SEO thinking….

Achieving the top position in Google’s organic search rankings is even more important than you may realize. The top position generates 33% of all search traffic, the number 2 position gets 18% of search traffic and if you’re ranking at the bottom of the page the search traffic drops to a measly 2%.

Today people jump online for even the smallest purchase decisions, so internet marketing should be a regular part of your marketing activities. It’s probably the most versatile medium out there, allowing businesses to provide information, build brands, capture leads, offer promotions and close sales.

There’s simple steps to grow an in-house subscriber list to your company newsletter. Follow these easy techniques to grow your own list and saving time and money!

Why you should never pay a SEO firm to submit your company website to hundreds of search engines and directories, despite promises of higher rankings and more visitors. This is a waste of your time and money!