With a responsive website, visitors are able to see the same website on their desktop computer, tablet or smartphone. Your website detects the device being used and adjusts the layout and resolution to provide an optimal experience.

Custom website development is usually too complicated and costly in the long run. When thinking about redoing your current website -pay special attention beyond the website design and content and consider what language code or platform the website will be built on. Consider the popular Content Management Systems platforms available – they offer a professional solution at a fraction of the cost for a custom programmed website.

This series breaks down different marketing tactics to help you determine which ones will best support your marketing strategy. This post features public relations.

Your marketing is only as strong as your business’s reputation. It doesn’t matter much what a company says about itself if its customers’ opinions don’t jibe. But when customers have good things to say, that alone will sell to other customers. You could argue that reputation is the main reason people buy — or don’t buy — anything.

Is Your Marketing Integrated? It is recognizable as coming from your biz? Does it communicate your your brand across different media? Achieve the same goals, and work together?

The death of TV advertising has been greatly exaggerated, and the demise of commercials is way overblown. These commercials are the best of the best for 2010: making consumers stop, look, and listen. Then eventually buy.

Developing an long-term marketing strategy will add stability to your marketing efforts and will dramatically cut down on costly and ineffective marketing emergencies.

More suggestions on ways to increase your email subscriber lists. #1 on our list, provide practical, useful, original content. You will never collect email addresses just because you provide a newsletter “free of charge.”

The year is wrapping up fast, and next year’s marketing trends are quickly taking shape. For many of us – having cell phones permanently glued to our ears – it’s no surprise the most important trends will incorporate mobile devices.

There’s simple steps to grow an in-house subscriber list to your company newsletter. Follow these easy techniques to grow your own list and saving time and money!