Choosing the name for your company, key product, or service, may in fact be the most important marketing decision you make. Here are three simple tips to consider when naming your business.

It’s easy to get started with social media for your small business when you follow these easy steps. Listen, learn, and don’t wait for permission to get going with social media. The rewards will convince your colleagues!

When everyone claims they “do marketing,” how do you successfully choose a true marketing professional with the knowledge and tools to get the job done?

You’re the proud business owner of multiple domain names: URLs ending with .com, .net, .biz, .co, and .info, complete with hosting! Now what do you do to fill all these sister sites with content? Cut & paste? Not if you’re smart!

An effective marketing plan supports a company’s overall goals and objectives. Here are the must-haves to include when developing a strategic marketing plan for your business.

It is innovation that is the driver of wealth – entrepreneurial “alertness,” the ceaseless search for the new, the better, the cheaper. McCloskey spells it out in her book, Bourgeois Dignity.

Businesses work very hard to get positive public relations. Some pay a lot of money to ensure success. But after you have the PR, what do you do with it? What’s the next step? How do you leverage it and get your money’s worth?

When you provide valuable content, readers will recognize this and return to your site as the authoritative source for their needs. Providing consistent, valuable content will establish you as a leader in your industry, and provide a reliable source when customers are ready to purchase.

It’s tempting to wait to implement SEO for your website, but don’t. Here’s why search engine optimization should be priority #1 when designing or revamping a website.

The vast number of emails I get from SEO companies promising to get my website on page 1 of Google is quite amazing. These firms must not be doing their homework because my website is already on page 1. Tips to beware of unscrupulous SEO practices.