Fighting public opinion can be tough, as McDonalds found out a few years back. Environmentalist groups had been pressuring McDonalds to change from using Styrofoam packaging to paper.

In April 2009, two Domino Pizza employees videotaped themselves doing some stomach-churning things to food they were preparing, and then compounded their stupidity by posting it on YouTube. Despite Domino’s identified the store within 24 hours, sterilized everything, and fired the employees, that didn’t stop the video from getting immense…

While the current recession has hit advertising agencies and mass media outlets hard, the forecast is for mass advertising, such as TV, radio, magazines, and newspapers, to continue to lose its share of overall advertising budgets. TV is losing viewers, radio is losing listeners, and magazines and newspapers are losing…

Looks like the “Friendly Skies of United” are a little less friendly for musicians. Country singer Dave Carroll created this video regarding his less than “friendly” experience flying United Airlines

Recently, I read an article that appeared in the New Yorker Magazine. It discussed how two well-known cereal companies, Kellogg’s and Post, dealt with the economic depression in the late 1920s. At the time, ready-to-eat cereals were relatively new and Americans didn’t view them as a real alternative to oatmeal…

Branding starts at the top and lives at the bottom.