Where are marketers’ biggest opportunities this year? Big Data, personalization and precision targeting are trends to watch in 2015. It’s interesting to think just how far marketing has come since I began in the business more than 30 years ago. If I had tried to describe 2015 then, I don’t think…

How does Google’s latest search algorithms affect  your SEO strategies? Each year, search engine giants Google and Bing roll out new algorithms (they control the answers we get to our search queries) that impact the way businesses approach search engine optimization (SEO). Sometimes the changes represent a major sea change in SEO thinking….

With 259 million members, LinkedIn is the leading professional networking site. It used to be that the sole way for busy professionals to connect involved hustling at networking events – donning nametags and making forced introductions over brunch buffets and stale coffee. Anyone who’s attended these events, often hosted by…

Mobile marketing is one trend with staying power. The start of a new year is a smart time to reevaluate your marketing strategy, looking back on what proved successful, but also forward to what new trends look promising. Some marketing trends play themselves out in a matter of months, while…

Is return on investment the only way to measure marketing effectiveness? In marketing, we always stress return on investment, or ROI. But I recently read an article in Forbes that argues traditional ROI is no longer sufficient for evaluating your marketing efforts. To get a more accurate view, you have…

Custom website development is usually too complicated and costly in the long run. When thinking about redoing your current website -pay special attention beyond the website design and content and consider what language code or platform the website will be built on. Consider the popular Content Management Systems platforms available – they offer a professional solution at a fraction of the cost for a custom programmed website.

The year is wrapping up fast, and next year’s marketing trends are quickly taking shape. For many of us – having cell phones permanently glued to our ears – it’s no surprise the most important trends will incorporate mobile devices.