As 2018 commences, there are a number of new marketing trends poised to make a significant impact on go-to-market strategy. Here are some of the most important trends to look for in the coming year. Interactive content Consumers are constantly looking to make deeper connections with the brands they love. Allowing your…

For most businesses, marketing their products or services is the lifeblood of their business so you would think that choosing the right marketing firm would be of utmost importance – and yet many business owners do not appreciate the importance of selecting the right agency or recognize the value effective…

In many ways Football and Marketing are very similar. Both require an effective “game plan” to determine the strategy to use during the game, and the right blend of tactics that can executive the game plan effectively.

Why would you want to read negative reviews of your product or business? New marketing research from Northwestern University’s Spiegel Research Center and Power Reviews found that a few bad reviews actually help boost sales. While this may seem illogical, the reasoning behind it actually makes sense. Seeing a mix…

Snapchat – This fast-growing social network has been mostly the domain of teenagers eager to move beyond Facebook to keep up with their friends’ activities. Now businesses are starting to take notice of this valuable platform to reach the young adult demographic.

Most of us find it rather easy to busy ourselves. We work hard to achieve victories – promotions, higher income, more recognition. But we don’t often stop to evaluate the meaning behind this busyness, behind these victories – we don’t ask ourselves if these things that we focus on so intently are what really matter to us.

Many have heard the marketing term U.S.P. or Unique Selling Proposition, but I would wager most don’t have a clue to its inherent value when marketing your business. What it is, and why your business needs it.

“Safe advertising is the riskiest advertising you can do.” – Bill Bernbach, Co-founder, BBD Advertising Agency Creativity is what sells, and being creative means taking risks. In my book, Branding Insights for Small Business, I point out that creativity is marketing’s most underutilized tool. An ad, brochure or website is…

With 259 million members, LinkedIn is the leading professional networking site. It used to be that the sole way for busy professionals to connect involved hustling at networking events – donning nametags and making forced introductions over brunch buffets and stale coffee. Anyone who’s attended these events, often hosted by…

Proposals can be effective sales tools – with the right preparation. If your business sells products or services to other businesses, at some point you’ve probably been asked to submit a sales proposal. It’s equally likely that you weren’t too thrilled by the idea. Ideally, we like to control the…