Is return on investment the only way to measure marketing effectiveness? In marketing, we always stress return on investment, or ROI. But I recently read an article in Forbes that argues traditional ROI is no longer sufficient for evaluating your marketing efforts. To get a more accurate view, you have…

In 1984, the big talk in advertising was all about Apple’s “Big Brother” Super Bowl commercial, which broke many of the time-tested rules regarding advertising. It was long – one full minute; it only aired once – during the Super Bowl, and yet this ad is still talked about today as a masterpiece of advertising.

Today people jump online for even the smallest purchase decisions, so internet marketing should be a regular part of your marketing activities. It’s probably the most versatile medium out there, allowing businesses to provide information, build brands, capture leads, offer promotions and close sales.

This series breaks down different marketing tactics to help you determine which ones will best support your marketing strategy. This post features public relations.

Different marketing tools come with different strengths and weaknesses. Here we present some of the pros and cons of advertising and the role it should play in your marketing.

9.5 billion emails were analyzed to look at how people read email and what’s working in email marketing today. The results provide some surprising insights, as well as some actionable takeaways.

Your marketing is only as strong as your business’s reputation. It doesn’t matter much what a company says about itself if its customers’ opinions don’t jibe. But when customers have good things to say, that alone will sell to other customers. You could argue that reputation is the main reason people buy — or don’t buy — anything.

Is Your Marketing Integrated? It is recognizable as coming from your biz? Does it communicate your your brand across different media? Achieve the same goals, and work together?

Developing an long-term marketing strategy will add stability to your marketing efforts and will dramatically cut down on costly and ineffective marketing emergencies.

The year is wrapping up fast, and next year’s marketing trends are quickly taking shape. For many of us – having cell phones permanently glued to our ears – it’s no surprise the most important trends will incorporate mobile devices.