“Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.” Avinash Kaushik
This quote sparked a huge discussion recently on Linked In on the relevance of social media in a B2B world.

The days of paying a huge monthly cable bill for a pre-packaged bundle of shows you don’t watch may soon be over, and just about everybody realizes it except for the cable companies.

It costs how much?? If a client needs advertising, direct marketing, a website, in addition to PR work, they have to be ready to spend some money. It’s a fact: you need to spend money to make money.

Never underestimate the practical business card when developing your marketing strategy. This is an essential part of your brand and should never be overlooked.

Why should we lowly marketing gurus care about a 4-minute-mile? Because they told him it couldn’t be done. They – the doctors and scientists and even his greatest fans – said it was impossible. To which Roger Bannister said, ‘I don’t think so.’

The end of 2009 brought the end of the commuter New York Water Taxi that ferried commuters down the Hudson from Yonkers City Pier to Manhattan, docking at the World Financial Center and Wall Street, and last summer, mid-town too. It was a good thing nobody knew about.

It doesn’t really matter what a company says about itself; it’s what the customers say about the company. And when customers have good things to say, that alone will sell to other customers.

JetBlue, long considered the social media maven with nearly 1.5 million followers on Twitter…but what’s this? A measly 60k on Facebook??? This can’t be! So what’s the popular airline kid to do when they have no friends? Easy! Give the fans something for free! Bribe them! Free sweepstakes just for being a friend on FaceBook!

The consensus of Westchester County business leaders is that — no surprise here — 2009 is a year best left behind. So says the Business Council of Westchester (BCW), arguably the largest and most influential business organization when they released results (Click Here) of the fourth quarter 2009 economic survey, which tracks…

Setting up a website is mandatory to market your wares, whether a dog walker or aerospace engineer. You need to be seen by potential clients, employers and employees. With a website, you’re telling the world you exist.