Starting an aggressive marketing effort and not having enough money to finish is poor planning. It’s like flying across the Atlantic with a half tank of fuel. Sure, you’ll make progress, but your plane better have floats because you’ll be landing in the Atlantic, and not in Paris.

Looks like the “Friendly Skies of United” are a little less friendly for musicians. Country singer Dave Carroll created this video regarding his less than “friendly” experience flying United Airlines

Recently, I read an article that appeared in the New Yorker Magazine. It discussed how two well-known cereal companies, Kellogg’s and Post, dealt with the economic depression in the late 1920s. At the time, ready-to-eat cereals were relatively new and Americans didn’t view them as a real alternative to oatmeal…

For some reason, a lot of people think brochures are dead because they figure they’ve got a website and why on Earth would they EVER need a brochure?

A question that people often ask me is: Is it fair ro link marketing to sales?

My answer is always, “Yes.”

Just do it.

Quality is job #1.

We try harder.

Healthy fast food.

It is entirely possible to “own” a phrase or a word in the mind of consumers. The above examples prove that – and it’s not just an option for big companies.

Your brand must evolve.

Apple still has tremendous market share and even though you might hear about a bunch of new, start-up companies making computers but, no matter what, they just can’t seem to measure up to Apple.