Advertising is everywhere – maybe some places it shouldn’t be. Imagine you’re walking down the street, and a young girl in a short skirt is coming toward you. Nothing unusual about that, until you notice an advertisement pasted on her leg, just under her hemline. What’s the ad for? Does…

Here are 12 Characteristics of Great Print Advertising. Be aware of size, frequency and color used in any campaign.

Different marketing tools come with different strengths and weaknesses. Here we present some of the pros and cons of advertising and the role it should play in your marketing.

Starting an aggressive marketing effort and not having enough money to finish is poor planning. It’s like flying across the Atlantic with a half tank of fuel. Sure, you’ll make progress, but your plane better have floats because you’ll be landing in the Atlantic, and not in Paris.

PR is great, because it gives the consumer a sense of third party endorsement. It’s almost like the media outlet is saying, “This company is good because we have analyzed it. This is a good company. Their core values are great. I like them.”

Recently, I read an article that appeared in the New Yorker Magazine. It discussed how two well-known cereal companies, Kellogg’s and Post, dealt with the economic depression in the late 1920s. At the time, ready-to-eat cereals were relatively new and Americans didn’t view them as a real alternative to oatmeal…

Let’s say you have a new company. It’s got all the elements of a good brand, but no one knows about it. What’s the best way to break into the market – advertising or PR?