In 1984, the big talk in advertising was all about Apple’s “Big Brother” Super Bowl commercial, which broke many of the time-tested rules regarding advertising. It was long – one full minute; it only aired once – during the Super Bowl, and yet this ad is still talked about today as a masterpiece of advertising.

The days of paying a huge monthly cable bill for a pre-packaged bundle of shows you don’t watch may soon be over, and just about everybody realizes it except for the cable companies.

Your brand must evolve.

Apple still has tremendous market share and even though you might hear about a bunch of new, start-up companies making computers but, no matter what, they just can’t seem to measure up to Apple.