Think about what you should say, before you decide where to say it. It’s the foundation of an effective marketing strategy. In my more than 30 years helping businesses build better marketing strategies, the thing they want to discuss most is marketing tactics: How can we get in front of…

Some argue that brand loyalty is an outdated concept. In a recent article in The New Yorker, writer James Surowiecki makes a bold assertion: There’s no such thing as brand loyalty anymore. The internet killed it, and brands are a thing of the past. Brands, his argument goes, came about…

To talk or not to talk? That is the question, but with nothing but dodging from Florida, the blogosphere is more than happy to answer. While Tiger maintains his silence, or his roundabout explanation that fuels guilt and scandal yet explains nothing, has this mega-superceleb squeaky clean sure thing fallen…

Branding starts at the top and lives at the bottom.