9.5 billion emails were analyzed to look at how people read email and what’s working in email marketing today. The results provide some surprising insights, as well as some actionable takeaways.

Social media is just that – social. It’s great for keeping up with friends and family, like sharing photos and reviews of the latest hit movie or new restaurant. But as an effective business marketing tool that will generate sales, social media leaves a lot to be desired.

More suggestions on ways to increase your email subscriber lists. #1 on our list, provide practical, useful, original content. You will never collect email addresses just because you provide a newsletter “free of charge.”