Different marketing tools come with different strengths and weaknesses. Here we present some of the pros and cons of advertising and the role it should play in your marketing.

Social media is just that – social. It’s great for keeping up with friends and family, like sharing photos and reviews of the latest hit movie or new restaurant. But as an effective business marketing tool that will generate sales, social media leaves a lot to be desired.

Is Your Marketing Integrated? It is recognizable as coming from your biz? Does it communicate your your brand across different media? Achieve the same goals, and work together?