Most of us find it rather easy to busy ourselves. We work hard to achieve victories – promotions, higher income, more recognition. But we don’t often stop to evaluate the meaning behind this busyness, behind these victories – we don’t ask ourselves if these things that we focus on so intently are what really matter to us.

Is return on investment the only way to measure marketing effectiveness? In marketing, we always stress return on investment, or ROI. But I recently read an article in Forbes that argues traditional ROI is no longer sufficient for evaluating your marketing efforts. To get a more accurate view, you have…

Custom website development is usually too complicated and costly in the long run. When thinking about redoing your current website -pay special attention beyond the website design and content and consider what language code or platform the website will be built on. Consider the popular Content Management Systems platforms available – they offer a professional solution at a fraction of the cost for a custom programmed website.

Today people jump online for even the smallest purchase decisions, so internet marketing should be a regular part of your marketing activities. It’s probably the most versatile medium out there, allowing businesses to provide information, build brands, capture leads, offer promotions and close sales.

This series breaks down different marketing tactics to help you determine which ones will best support your marketing strategy. This post features public relations.

Your marketing is only as strong as your business’s reputation. It doesn’t matter much what a company says about itself if its customers’ opinions don’t jibe. But when customers have good things to say, that alone will sell to other customers. You could argue that reputation is the main reason people buy — or don’t buy — anything.

Social media is just that – social. It’s great for keeping up with friends and family, like sharing photos and reviews of the latest hit movie or new restaurant. But as an effective business marketing tool that will generate sales, social media leaves a lot to be desired.

Is Your Marketing Integrated? It is recognizable as coming from your biz? Does it communicate your your brand across different media? Achieve the same goals, and work together?

Starting an aggressive marketing effort and not having enough money to finish is poor planning. It’s like flying across the Atlantic with a half tank of fuel. Sure, you’ll make progress, but your plane better have floats because you’ll be landing in the Atlantic, and not in Paris.

Recently, I had an opportunity to be interviewed by Jim Kukral, one of the top business web experts around. Visit my blog post to hear the interview.