Most of us find it rather easy to busy ourselves. We work hard to achieve victories – promotions, higher income, more recognition. But we don’t often stop to evaluate the meaning behind this busyness, behind these victories – we don’t ask ourselves if these things that we focus on so intently are what really matter to us.

This series breaks down different marketing tactics to help you determine which ones will best support your marketing strategy. This post features public relations.

Different marketing tools come with different strengths and weaknesses. Here we present some of the pros and cons of advertising and the role it should play in your marketing.

Developing an long-term marketing strategy will add stability to your marketing efforts and will dramatically cut down on costly and ineffective marketing emergencies.

An effective marketing plan supports a company’s overall goals and objectives. Here are the must-haves to include when developing a strategic marketing plan for your business.

It costs how much?? If a client needs advertising, direct marketing, a website, in addition to PR work, they have to be ready to spend some money. It’s a fact: you need to spend money to make money.

Starting an aggressive marketing effort and not having enough money to finish is poor planning. It’s like flying across the Atlantic with a half tank of fuel. Sure, you’ll make progress, but your plane better have floats because you’ll be landing in the Atlantic, and not in Paris.