Proposals can be effective sales tools – with the right preparation. If your business sells products or services to other businesses, at some point you’ve probably been asked to submit a sales proposal. It’s equally likely that you weren’t too thrilled by the idea. Ideally, we like to control the…

When it’s time for the pitch, preparation beats PowerPoint every time. A sales pitch is an intricate dance. You want to demonstrate your value with convincing proof, but without boring your prospects to death. The clock is ticking, yet rushing will muddle your presentation and lose you the business in…

Your marketing is only as strong as your business’s reputation. It doesn’t matter much what a company says about itself if its customers’ opinions don’t jibe. But when customers have good things to say, that alone will sell to other customers. You could argue that reputation is the main reason people buy — or don’t buy — anything.

A question that people often ask me is: Is it fair ro link marketing to sales?

My answer is always, “Yes.”