With 259 million members, LinkedIn is the leading professional networking site. It used to be that the sole way for busy professionals to connect involved hustling at networking events – donning nametags and making forced introductions over brunch buffets and stale coffee. Anyone who’s attended these events, often hosted by…

Your marketing is only as strong as your business’s reputation. It doesn’t matter much what a company says about itself if its customers’ opinions don’t jibe. But when customers have good things to say, that alone will sell to other customers. You could argue that reputation is the main reason people buy — or don’t buy — anything.

The elevator pitch is just as important today than ever before. Many people use networking events to drum up business. It’s important to give a clear confident, qualified elevator pitch at these times . . .

Never underestimate the practical business card when developing your marketing strategy. This is an essential part of your brand and should never be overlooked.

It doesn’t really matter what a company says about itself; it’s what the customers say about the company. And when customers have good things to say, that alone will sell to other customers.

Setting up a website is mandatory to market your wares, whether a dog walker or aerospace engineer. You need to be seen by potential clients, employers and employees. With a website, you’re telling the world you exist.