Social media is just that – social. It’s great for keeping up with friends and family, like sharing photos and reviews of the latest hit movie or new restaurant. But as an effective business marketing tool that will generate sales, social media leaves a lot to be desired.

“Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.” Avinash Kaushik
This quote sparked a huge discussion recently on Linked In on the relevance of social media in a B2B world.

The elevator pitch is just as important today than ever before. Many people use networking events to drum up business. It’s important to give a clear confident, qualified elevator pitch at these times . . .