The use of symbols in logos is not as important as many people think it is. Most businesses think they absolutely NEED to have a symbol in their logo. They just HAVE to have some symbol. What they don’t realize is that the symbol is actually a small part of a logo (until your company gets to be a certain size). What’s more important is selecting the right company name.

Once you’ve selected the best possible name for your company, it’s perfectly fine to add a bit of stylized text to give the logo a bit of extra “something” and use that as your logo.

However, there’s no denying that when you put a symbol on a product, it helps to set that product aside in the mind of the consumer.  So for example, if I were to draw a rounded check mark, you would automatically think, this:

And, I were to draw a circle and put something similar to a “peace sign” in the middle of the circle, you’ll think:

The symbol, the more it’s used, certainly increases the chance that someone will recognize that symbol. But, the key thing to note is: OVER TIME.

So, if you don’t have a symbol in your logo right away, that’s acceptable. As long as when you finally do add a symbol, it’s appropriate for your company and communicates what you’re trying to communicate – and doesn’t look over-designed in any way or too complicated.  The best symbols are simple.